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In our fast-paced and ever-evolving world, the ability to observe, analyse, and make informed decisions is a skill of immense value. Professional Noticing, a practice gaining momentum across various industries and fields, is revolutionising the way individuals approach their work and daily lives. This unique skill involves keen observation, precise comprehension, and the ability to recognise patterns and connections within professional contexts. As we delve into the growth of Professional Noticing, we uncover its transformative potential in enhancing decision-making, problem-solving, and overall performance.

The Rise of Professional Noticing:

The concept of Professional Noticing has gained traction as organisations recognise the importance of harnessing the power of observation in achieving optimal outcomes. By honing their observational skills, professionals are better equipped to identify critical details, spot opportunities, and detect potential risks. This shift from passive observation to active engagement is redefining the way individuals navigate their professional domains, leading to enhanced productivity, innovation, and success.

The Benefits of Professional Noticing:

Applying Professional Noticing Across Industries:

The growth of Professional Noticing extends beyond a specific field, finding applications in diverse sectors:

Embracing Professional Noticing: A Path to Success:

The growth of Professional Noticing signifies a shift in mindset, emphasising the value of observation as a proactive and powerful tool. As individuals across industries recognise its potential, incorporating this skill into professional development programs becomes essential. By investing in training and fostering a culture of observation, organisations can unlock their employees' potential, drive innovation, and achieve sustainable growth.

The European E-learning Institute (EUEI) is committed to providing high-quality learning experiences and innovative educational programmes which engage learners from a range of sectors and socio-economic backgrounds. EUEI is committed to promoting social cohesion, inclusion, entrepreneurial skills and sustainability across Europe, making them a perfect fit for the PROMISE Project!

Our experienced team of trainers, researchers and technical experts are uniquely placed to guide educators from VET, HEI, Adult and Youth sectors to harness the opportunities that innovative and collaborative e-learning and digital tools offer for learners.

We specialise in the delivering of high quality, responsive   and innovative projects to educators and learners in the topics of pedagogic approaches, digital skills, inclusion, and sustainability.


Meet our team working on the PROMISE Project…

Canice Hamill- Managing Director

Canice has worked in the field of lifelong education for over 20 years and is recognised as an expert in instructional design and the development of e-learning solutions for education and training. A former trainer and lecturer, Canice utilises a holistic approach to creating innovative, interactive learning environments and works closely with tutors, trainers, and development teams, emphasising the importance of empathy and user experience in every learning solution.

Our Logician -Innovative Inventors with an unquenchable thirst for knowledge


Catherine Neill- European Project Manager

An experienced EU project manager, Catherine is an integral member of our team. She is an effective communicator and has a strong background in areas of Inclusion. The oldest of 5 children Catherine quickly learned how to lead the pack, utilising organisational skills alongside her passion for helping others, she is committed to making the world a more accessible, sustainable, and friendly place.

Our Protagonist -Charismatic and inspiring leaders, able to mesmerise their listeners.


Aine Hamill- European Project Officer

Aine plays an important role in the learning design and subsequently in evaluating the effectiveness of our eLearning products on completion. Aine is always keen to engage with her creative side and implement the newest digital tools, pedagogies, and trends into our e-learning solutions. She is passionate about finding effective and relevant ways to engage learners from all walks of life.

Our Defender-dedicated and warm protectors, able to implement ideas and “create order from chaos”.


Including our key role in the initiation of the PROMISE project we will also work tirelessly alongside our project partners to deliver the highest quality project results as possible. Within the project EUEI will develop the project website and be responsible for the technical realisation of the materials.

Learn more about EUEI here:www.euei.dk

In recent years, entrepreneurial education has witnessed a significant transformation, shifting from a narrow focus on business-related concepts to a broader approach centred around cultivating an entrepreneurial mindset. This paradigm shift is particularly relevant in the field of business and management education, which has traditionally relied on business planning and linear thinking. In response to the challenges posed by an unpredictable labour market and societal transitions, tomorrow's entrepreneurs and intrapreneurs require a diverse skill set to identify and act upon various ideas. Employers are increasingly demanding entrepreneurial competences, recognizing the need for creativity, problem-solving, and optimized decision-making skills. As universities face the daily challenge of transitioning from knowledge-based teaching to skills development, one practice stands out as a promising solution: Professional Noticing.

The Significance of Professional Noticing:

Professional Noticing is an approach that engages individuals in precisely observing and comprehending the dynamics of real-world business situations. It empowers students to identify the link between acquired knowledge and its practical application, enabling them to take appropriate action. This seemingly simple skill is what sets successful entrepreneurs apart from their peers. Teaching Professional Noticing bridges the gap between theoretical learning and real-life performance, equipping students with the ability to navigate professional challenges effectively.

Addressing Structural Issues in European Higher Education:

In light of the pressing challenges faced by European higher education institutions, funding initiatives that support the effective teaching of entrepreneurial competences, such as Professional Noticing, can have a transformative impact. Two significant structural issues can be addressed through this approach.

Fostering Entrepreneurial Citizenship:

With the demand for entrepreneurial skills on the rise, it is crucial to cultivate a new generation of entrepreneurial citizens. By incorporating Professional Noticing into the curriculum, students can develop essential real-life skills and strengthen their entrepreneurial mindset. This approach empowers them to identify opportunities, take calculated risks, and embrace innovation, ultimately contributing to the economic and social well-being of their communities.

Accelerating the Transition to Competence-Based Education:

The shift from knowledge transfer to competence development is an ongoing challenge for universities. While institutions and faculty excel in research and theory-based teaching, the development of soft skills sought by employers requires a more systematic approach. Professional Noticing offers a practical and structured method for honing these skills, enabling universities to bridge the gap and provide students with a well-rounded education that prepares them for the complexities of the modern workforce.

As higher education institutions strive to adapt to the evolving demands of the 21st century, the development of entrepreneurial competences becomes paramount. The concept of Professional Noticing emerges as a powerful tool to support this transition. By encouraging students to observe and analyse real-life business situations, Professional Noticing enables them to apply their knowledge effectively, fostering an entrepreneurial mindset that is indispensable in today's rapidly changing world. Funding projects focused on implementing and refining Professional Noticing practices not only addresses the need for entrepreneurial citizens but also accelerates the shift towards competence-based education, ensuring that graduates possess the vital skills required for success in their professional lives. Embracing these innovative approaches is crucial for higher education institutions to remain relevant and empower students for the challenges and opportunities that lie ahead.

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