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In recent years, entrepreneurial education has witnessed a significant transformation, shifting from a narrow focus on business-related concepts to a broader approach centred around cultivating an entrepreneurial mindset. This paradigm shift is particularly relevant in the field of business and management education, which has traditionally relied on business planning and linear thinking. In response to the challenges posed by an unpredictable labour market and societal transitions, tomorrow's entrepreneurs and intrapreneurs require a diverse skill set to identify and act upon various ideas. Employers are increasingly demanding entrepreneurial competences, recognizing the need for creativity, problem-solving, and optimized decision-making skills. As universities face the daily challenge of transitioning from knowledge-based teaching to skills development, one practice stands out as a promising solution: Professional Noticing.

The Significance of Professional Noticing:

Professional Noticing is an approach that engages individuals in precisely observing and comprehending the dynamics of real-world business situations. It empowers students to identify the link between acquired knowledge and its practical application, enabling them to take appropriate action. This seemingly simple skill is what sets successful entrepreneurs apart from their peers. Teaching Professional Noticing bridges the gap between theoretical learning and real-life performance, equipping students with the ability to navigate professional challenges effectively.

Addressing Structural Issues in European Higher Education:

In light of the pressing challenges faced by European higher education institutions, funding initiatives that support the effective teaching of entrepreneurial competences, such as Professional Noticing, can have a transformative impact. Two significant structural issues can be addressed through this approach.

Fostering Entrepreneurial Citizenship:

With the demand for entrepreneurial skills on the rise, it is crucial to cultivate a new generation of entrepreneurial citizens. By incorporating Professional Noticing into the curriculum, students can develop essential real-life skills and strengthen their entrepreneurial mindset. This approach empowers them to identify opportunities, take calculated risks, and embrace innovation, ultimately contributing to the economic and social well-being of their communities.

Accelerating the Transition to Competence-Based Education:

The shift from knowledge transfer to competence development is an ongoing challenge for universities. While institutions and faculty excel in research and theory-based teaching, the development of soft skills sought by employers requires a more systematic approach. Professional Noticing offers a practical and structured method for honing these skills, enabling universities to bridge the gap and provide students with a well-rounded education that prepares them for the complexities of the modern workforce.

As higher education institutions strive to adapt to the evolving demands of the 21st century, the development of entrepreneurial competences becomes paramount. The concept of Professional Noticing emerges as a powerful tool to support this transition. By encouraging students to observe and analyse real-life business situations, Professional Noticing enables them to apply their knowledge effectively, fostering an entrepreneurial mindset that is indispensable in today's rapidly changing world. Funding projects focused on implementing and refining Professional Noticing practices not only addresses the need for entrepreneurial citizens but also accelerates the shift towards competence-based education, ensuring that graduates possess the vital skills required for success in their professional lives. Embracing these innovative approaches is crucial for higher education institutions to remain relevant and empower students for the challenges and opportunities that lie ahead.

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